The Amaia Story


In case we haven’t met yet..


Hi! I’m Ann,

I am a self confessed lash-addict, mum of two who loves sleeping in, binge watching crime shows and treating all ailments with turmeric!

My passion is to help everyone feel confident, glamorous and luxurious everyday with beautiful lashes that are quick and easy to apply.

I’ve always loved being pampered and getting my eyelashes done. However, as a mother of two I just didn't have the time or money to be getting my lashes refilled every two weeks. So, I decided to try glue lashes.

Well, that was a big mistake! I literally glued my eyes shut and was two hours late for my event because of it!!

I knew there had to be an easier way. And, Amaia Lashes was born.

Why our products?

I bet you have heard about magnetic lashes and adhesive liner before, maybe even bought some in the hopes that they would answer your lash prayers. But all you got back was a product that did not work, $30 you wish you had spent on food and pure disappointment.

I understand, I have been there!

After gluing my eyes shut with lash glue, I tried and tested 100's (literally!) of different lash alternatives. I tried the different lash DIY kits (that was complicated), the lash curler magnetic lashes (definitely not as easy as they look), the magnetic lashes that stick to another lash, that then stick to another lash (uh, what?!), and we tried so many magnetic eyeliner and lash kits I have lost count!

And then finally, I decided to create my own magnetic liner formula! One that combined magnetic technology with revolutionary film bonding technology to create the strongest hold, smoothest and blackest magnetic liner on the market. 

Or, if you are like me and black liner is not your thing, fear not! We also have our Magic Liner (adhesive) range which contains a clear liner option! No mess, no thick black liner needed!

We are so confident in our product, we are offering a Money Back Satisfaction Guarantee*

*See our Shipping and Returns page for T&Cs