The Amaia Story

ABOUT US

At Amaia Lashes, beauty is all about confidence, self-expression, and a little bit of everyday luxury.

As long-time customers and true lash lovers ourselves (and yes — self-confessed lash addicts and beauty enthusiasts who’ve had our fair share of glue mishaps!), we’ve always admired what Amaia stands for: making effortless beauty accessible to everyone.

Our passion has always been to help people feel confident, glamorous, and empowered with beauty solutions that are quick, affordable, and easy to use — all from the comfort of home.

We’re excited to continue Amaia’s legacy, bringing innovative ideas, high-quality cruelty-free products, and a growing community of lash lovers together under one beautiful brand.

Here’s to confidence, creativity, and the ever-growing Amaia family. ✨

WHY CHOOSE US?

I bet you have heard about magnetic lashes and adhesive liner before. Maybe even purchased some in the hopes that they would answer your lash prayers. But all you got was a product that did not work, $50 you wish you had spent on food and pure disappointment.

I understand, I have been there!

After gluing my eyes shut with lash glue, I tried and tested 100's (literally!) of different lash alternatives. The lash DIY kits (that was complicated), the lash curler magnetic lashes (definitely not as easy as it looks), the magnetic lashes that stick to another lash, that then stick to another lash (uh, what?!), and I tried so many magnetic eyeliner and lash kits I have lost count!

So, I decided to create my own. We were the world's first to combine magnetic technology with revolutionary film bonding technology to create the strongest lash hold, smoothest and blackest magnetic liner on the market.

Black liner not for you? Fear not! We also have our Lash Liner (adhesive) range which contains a clear liner option!

No mess, no black liner needed! And, we are so confident in our product, we are offering a Money Back Satisfaction Guarantee*

*See our Shipping and Returns page for T&Cs